Friday, October 26, 2007

KAPSB EXECUTIVE DIRECTOR'S SPEECH

Distinguished guests,
Members of the media,
Ladies and gentlemen,

Good morning to everyone. It gives me great pleasure to be here at the Press launch of KLEEMANN Asia Pacific. Thank you for joining us today.

Today’s launch is in line with the objective to introduce KLEEMANN to Malaysia and the Asia Pacific region.

1. What is KLEEMANN Asia Pacific?

KLEEMANN Asia Pacific is a luxury company specializing in the development and manufacture of exclusive performance solutions for Mercedes Benz automobiles. KLEEMANN Asia Pacific Sdn Bhd has been established as a joint venture company with a local team in Malaysia as a regional hub for Asia Pacific market.

2. What KLEEMANN Asia Pacific will offer?

KLEEMANN Asia Pacific will offer a wide range of services locally, emphasizing on skills and the transfer of technology from KLEEMANN. This doesn’t just involve the sales and marketing of KLEEMAN products but also the development and manufacture of exclusive performance solutions for Mercedes Benz. We offer our expert skills for quality installations of upgrades and also craftsmanship in customization. Plus, a very unique warranty package for any performance upgrades as an option for the customers.

3. Where is KLEEMANN Asia Pacific?
Currently KLEEMANN Asia Pacific Sdn Bhd is located in Jalan Ulu Klang, Ampang.

4. How is the services offered by KLEEMANN Asia Pacific?
We have specially trained technicians and installers and our Danish principal will continually send technical teams to help us. As for now, our flying doctor will be here for 2 weeks to assist with the whole process. Furthermore a customer-relationship program will be developed to help us further in catering your needs.

5. Now let me elaborate a little on our business strategy. With the immense popularity of Mercedes Benz passenger vehicles throughout the Asian region, clearly KLEEMANN has a positive potential to capitalize on this growing interests.

6. Furthermore, with the favorable automotive policy in Malaysia, high performance luxury automobiles fitted with KLEEMANN upgrading programs are now accessible to the Malaysian public.

7. As KLEEMANN is also famed for its complete car package with the likes of phenomenal E 55 and the mighty ML 50, we are aiming to increase sales of KLEEMANN complete cars by 5% in the entire Asia Pacific market by end of 2008.

8. This we will achieve with exciting marketing and promotional activities and of course, with the kind support of our esteemed members of the media.

9. And on that highly positive note, I thank you for your attention and hope to have many more occasions to commemorate with all of you.

Thank you.

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